Thursday, April 22, 2010

How To Influence Customers Through SEO Shopping Carts?

Are you one among the many who are wondering how they can boost up their business using SEO shopping carts? Are you desirous of uplifting your business in these worse times of economic meltdown in a century? You need not to fret that much. Bring your eyebrow down for the Internet is overflowing with a multitude of shopping cart systems but no matter which ecommerce shopping cart system you choose, you still need to market your store properly to get best results. Usually, a highly regarded ecommerce shopping cart system will give you a few hints on how to optimize your pages and even how to market your site effectively. But it is also important for you to understand what influences your potential buyers’ purchasing decisions in order to accurately market your products online using shopping carts.
All you need to do is find out what are the key factors that determine and influence a customer’s buying decisions. Once you have done that, half of your work is complete. According to a study conducted by Royal Mail’s Home Shopping Tracker Study, recommendations are the first reason for customers to choose a particular site. So now you know that if you already have a small customer base, you ought to make sure that you retain your customers.
This can be easily done by treating them well as well as offering them some incentive to recommend your site to others as well. You need to think out of the box for some creative solutions. For example, you can issue special discount coupons to your current customers that can be extended to whomever else they recommend to your site. Eventually, this will lead to a snowball effect and you will be more than happy to end up with a higher client base and booming sales.
You also need too make a section on your site that has online reviews from your existing or past customers. This will also drive more customers to your site and increase your ratings. Interestingly, (65% of) consumers tend to believe reviews by fellow consumers rather than experts. This means that user reviews are the most plausible form of advertising. It’s no conjecture then why Amazon always slips in a couple of user reviews on their product pages. You also need to notice that they also include bad reviews along with good ones. Of course good reviews usually well outnumber bad ones but the inclusion of poor reviews lends the overall reviews a sense of genuineness.
You also need to provide online product information because studies also claim that as many as 67% of businesses lose their customers because they lack online product information on their sites. SEO shopping carts are very effective in displaying your product information with all the desired details. You should also make a FAQs section through your shopping cart as well as that gives additional information to your potential customers and aids them in making their decisions easily. In a nut-shell, SEO shopping carts have made it really easy for you to project your business in an innovative, high-tech and cost-effective way.

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